New York, London, Abu Dhabi, Shanghai? Advertising in every city!
An outdoor advertisement is a great marketing platform which can positively influence your brand and reach a vast number of consumers quickly. The impact of outdoor advertising can be at times more effective than other mediums. Ads placed in shopping malls, airports, and subways are perceived to be performing better when it comes to building a powerful brand and boosting the company's image as well as increasing sales.
Consider that outdoor advertisement doesn't require efforts from consumers - it is free for them to view and kind of unavoidable. Ads placed in busy areas like railway and metro stations, shopping malls and central streets can quickly increase the brand's awareness.
BENEFITS OF USING OUTDOOR ADVERTISING:
The cost of advertising on the bus station, for instance, is significantly lower than other media channels such as television. Consider that lower investment prices for massive ads, lead to higher ROI for companies.
A live audience will see your ad at all times. 24/7 exposure leads your brand in becoming a famous brand. Since people are usually taking the same routes on their way home and to work, they will constantly be seeing your ad, and will surely remember it.
People who are seeing your outdoor ad are not at work nor school nor at home, which means they are a little bit more free and more likely to respond and make a purchase decision while they are traveling, commuting or shopping.
Perfect for targeting local audience
There isn't any uncertainty about geographical targeting. You can easily target people by certain territories and properties around the world. We have the best targeting settings to advertise for the offline audience.
Bringing the high-quality
Remember that people associate great products with high-quality ads. Outdoor advertising is full of ads hanging around the streets, but keep in mind just like in the online world, many of these ads are not attractive and could feel random in a way. You have the power to make your ad be the greatest. Use colors to your advantage because, in offline advertising, colors have a stronger impact on people than in online advertising.
Note that when it comes to digital outdoor advertising, you can select a time slot for ad display, especially at a strategic time such as weekends, lunchtime or work closing hours when a lot of people are moving outside.