Global media impact on small business
When a business struggles to stand out in the local markets due to large competition; innovation is the responsibility of the company's management. Local markets usually have certain limits on how one can impress a client. When dozens of companies have the same background and achievements, it becomes more difficult to prove as to why one is better than the other.
Using extraordinary elements and features from globalization and bringing them to the local markets is a good enough advantage to stand out from the similarity. For instance, when companies bring new technology solutions from abroad, when designers bring new fashion styles from overseas, when a foreign food restaurant opens in the local market, these type of businesses become interesting enough to attract local people just because they are different and provide something unseen in the local market.
For service and product companies as well as retail, local media coverage can influence on business survival, but global media coverage can affect business growth, attracting not just local clients but also international investors.
When a company has reached its limits in terms of what can be done locally, the company should not hesitate to reach out to the world. Regardless of size, every business should strive for domination. Reaching out to the world can bring a much more positive impact than one could assume. For instance, a local marketing or an IT consulting company with global media coverage has a much higher chance of getting a new client from the local market when competing against other local companies. This only shows the professionalism and uniqueness of the company.