NextGen Digitization - everything online
For getting into the Chinese market, companies are required to show value, be compelling and competitive as well as provide unique customer experience. In China, this is done online, that's why it is vital for companies to focus online first and be digitally agile from the very beginning. Companies must utilize a series of digital tools with localized strategies to gain customers' attention on a broader scale.
Search engine marketing with Baidu, 360, Sogou, Shenna
In China, there are top 4 search engines: Baidu, 360, Sogou and Shenna. PPC ads and branded content advertising are used in China as primary online advertising methods. Remember to have your website in Chinese - it is a must!
Social media marketing with WeChat, Weibo, Douyin (TikTok)
For promoting your brand in China, use Chinese social media networks for marketing purposes. Companies should and must establish a prominent presence on WeChat, Douyin (TikTok) and Weibo when entering the Chinese market. These apps are used the most by the locals which can give the most exposure to your brand on a larger scale. You can use these platforms for organic marketing, paid advertisements, promotional activities as well as promotions via Key Opinion Leaders (KOL) and local Chinese influencers.
Video platform marketing with Tencent video, iQiy, Youku
Make use of video platforms, by posting short videos every once in a while for marketing purposes. Tencent video, a Chinese video streaming website, which has over 500 million mobile monthly active users and 63 million subscribers, is a perfect platform for promotional activities. Such platforms as Tencent, iQiy and Youku (Chinese version of YouTube) can be used for advertising, video production, and promotion as well as video localization.
Online media management with Sina, Tencent, NetEase, iFeng, Toutiao
News platforms as Sina, Tencent, NetEase, iFeng and Toutiao, have revolutionized the marketing and advertising industry. Placing ads, managing public relations and news publications in multiple online media platforms at the same time will for sure capture the attention of masses on a broader scale.
China has digitized everything as consumers are mainly reachable online. Your company must play a vital role in digitalization to capture China's audience.